![]() All you need to do for creating a UTM code is to define a name for each of the three parameters and add it to your URL as described above. UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. In Google Analytics, you can find your traffic report from UTM codes by looking into Campaigns under the section Traffic Sources. Campaign = Name of your campaign, product, promo code, slogan etc. Medium = Marketing medium used to deliver. For example - Google, Citysearch, Facebook etc. Source = Referrer - medium through which you are promoting your brand. There are 3 parameters on which it is defined. Here’s how to append a UTM code to any URL that you have –. This enables Google Analytics to track the data, which enables comparative analysis of traffic and conversions for each campaign sources.įor example, newsletters, banners, text links, social posts etc. The created URL or set of URLs can then be assigned to any marketing campaign which forwards users to your website. A common utilisation of a UTM code is to create a unique URL for each campaign. ![]() This enables Google Analytics to tell you where clicks have come from as well as what campaign directed the clicks to your website. Specific to Google Analytics, UTM helps track the progress of the campaign on all online platforms.ĭescription: The data can be tracked in Google Analytics through a source, medium, and campaign name. UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. Definition: UTM codes are one of the ways to track performance from any digital marketing campaign. ![]()
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